Incentive Reward Systems

Loyalty Marketing

Incentive Marketing

Conference Management

Back to Home

Every company can benefit by creating a loyal following of customers. Jackson Incentive Marketing has the expertise and resources to design and manage customer loyalty programs within a diverse range of reseller and distribution networks. Loyalty marketing, relationship marketing, frequency marketing ... are different terms having the same meaning and purpose. A loyalty program provides a vehicle for recognising your company's best customers - and by so doing offers a powerful vehicle to motivate potential heavy users to increase their purchase volume. By using a highly targeted communications approach it allows a company to build a personal relationship with its best customers over time. A Loyalty program is strategic (ie. long term) and not a tactical marketing tool. LoyalCus Over the past 5 years, in response to the demand from clients for loyalty program assistance, Jackson Incentive Marketing has developed and refined an in-house loyalty management and tracking system linked to an attractive customer rewards package. This has obviated the perennial problem facing  marketers - the high development and administrative costs involved in designing, launching and maintaining a strategic customer loyalty program over an extended period. Using Loyalty Programs to Retain Customers, Acquire New Ones and Drive Sales Growth Within any business some 80% of revenue will come from 20% of customers. Customer loyalty programs have been developed to ensure: 1. The 20% remain loyal 2. They become even better customers 3. Maximum opportunity is taken to move as many other customers into this high spend bracket. To achieve this, a company must be able to: 1. Identify who it’s best customers are 2. Monitor/track the frequency of business transacted by customers 3. Recognise and acknowledge the level of support being given, by each individual customer. A well structured customer loyalty program will enable this to happen through: 1. Establishment of a customer database with complete profiles on each customer 2. Tracking systems to update the database with all transactions undertaken as they occur 3. A realistic method of acknowledging/rewarding customers for their continued patronage and loyalty. Click here  to view Jackson Incentive Marketing's Operational Structure.